MARKETING PLANNING; The international market place Case Study

MARKETING PLANNING; The international market place - Case Study Example This has been through given customers value for their money and offering cheaper products. Since it was established the company set out goals of becoming strong food and nonfood earlier in the UK market. Since then it has grown to be the largest online retailer in the world with more that 1 millions customer in the word. The company also set goal of diversifying its operations in the external market and a 30% of the stores are found out side the UK. The company also set out a goal of having the more loyal a committed staff in all its operation. In the international market the company has been using same strategies as it has been using in the domestic market although it has not tended to be more personal than in the domestic market. The company has been using direct marketing approach in the internal market same as it has been done in the local market. What have been the features of the international marketing strategy First it has been implementing direct marketing strategy with the aim of reaching the consumers in their homes. This has been enabled through the implementation of on line marketing in all its stores. This strategy has been focused on ensuring that consumers have access to the products of the company from their homes and that the process is simple and easy. Online marketing has been one of the most effective ways that has been used by the company to reach all customers in the international market. Through the strategy, the company can sell its products to all the consumers in the world. This strategy was first tested in the local market and has been extended in the international market. Tesco has been able to rise to become the leading online retailer in the UK. After a success initial start, the company has been able to expand its operation to all its new branches. Therefore the international marketing approach that has been used by the company has been direct marketing with a special focus to providing consumer with quality products in order to meet the basic aim of marketing. The company has been opening shops in different places in order to make sure that it meets the needs of the consumers. The company has also been using personal selling strategy to reach all the potential market. Through the strategy the company has been selling directly to the consumers. Though it has not been carrying out persons to person communication, the company has been engaging in promotion activities that are aimed at reaching all consumers.Q2. A comparison of the international and domestic marketing mix decisions within the organization There has been no much difference between the company domestic market and international market approaches. The same approaches that the company has been carrying out in the domestic market have also been employed in the international market as well. This has been due to the fact that there is similarity in all the market according to its line of operation. In this regard the company has been carrying out marketing approaches which have been aimed at selling the same products to the consumers. The company has been using a marketing approach which has been aimed at reaching its customer in the extern market. The similarity in the approaches used by the company in both market is because it has been using similar trend as has been observed in the market. Based on its

A comparison of effects of categorized and uncategorized words on Essay

A comparison of effects of categorized and uncategorized words on memory - Essay Example This model is best illustrated by a computer system where information is received and processed variably by the brain before it is stored into memory.Atkinson and Shiffrin's "multi-store model of memory" theory posits that there are three distinct memory stores - sensory, short term, and long term. The amount of attention paid and "rehearsal" of information affects likelihood of this information passing first into short term and then into long-term memory.Sensory memory has a very limited duration of about a second for visual store and two seconds for the acoustic store. Short term memory also has a limited storage capacity and a very short duration and can be lost through decay or displacement as new information is added to the store. Organizing information in short term memory through "chunking" enables it to pass into long term memory. These chunks can be acronyms, words, phrases, or anything else that links the information together into a meaningful structure. By chunking informa tion, a much greater quantity can be stored. Memory can decay over time, or there can be problems of retrieval, where the memory is there but cannot be recalled. Information in long term memory is more likely to be in the form of semantics, organized by general meaning rather than in greater detail. In a study by Tulving and Pearlstone (1966), participants' recall of word lists of 12, 24, and 48 words in categories of 1, 2, or 4 words was tested. The answer sheets were used with and without category headings to measure the effects of categorization on recall. Participants showed a significant increase in words recalled when the category headings were present on the answer sheet. This study shows that organizing information in memory increases the amount of recall. Objective of the Study Generally, the study's aim was to approximate studies [such as that of Tulving and Pearlstone (1966)] to determine whether word categorization could increase the number of words recalled from a prepared word list. In more specific point of view, the study is aimed at: 1. Identifying the factors that could help people recall more numbers of words 2. Assess which among the given factors (as stated in the first specific objective) is better be applied to specific age range of the people 3. Evaluate if there could be a difference to the number of words recall if the subjects are of different gender, social status and level of education earned. Hypotheses The null hypothesis supposes that any variation in the number of words recalled between the categorised and uncategorised word lists will be due to chance factors. The alternative hypothesis assumes that there will be a significant difference in the number of words recalled between the categorised and uncategorised word lists such that the number of words recalled from the former will be higher. Methodology Research Design The experimental method was used to try and establish a causal relationship.A repeated measures design was utilized to limit the number of participants required and to reduce participant variables. To minimize order effects, counterbalancing was used, with half the participants hearing the uncategorized list first and the remaining half hearing the categorized list followed by the uncategorized list. Participants The study was participated in by close